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What's Included
color base
color base
developer
developer
long hair comb
long hair comb
short hair comb
short hair comb
beard brush
precision brush
clean up wipe
clean up wipe
Beard Oil
cedar oil
Beard Oil
sandalwood oil
beard shampoo
shampoo
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About

Permanent Beard & Hair Color for Men: A premium, reusable system built for easy at home grooming that works for both beard and scalp hair. With three purpose built applicators for short styles, longer beards, and detailed edges, you get clean, controlled results that blend naturally with your existing color.

Cedar & Sandalwood Beard Oil: Infused with nourishing cedarwood & sandalwood essential oil, this lightweight blend hydrates and softens coarse hairs, tames flyaways, and promotes a healthy sheen. Its warm, woodsy scent lingers subtly, keeping your beard conditioned and irresistibly touchable.

Beard Shampoo: A gentle yet effective cleanser that removes dirt, excess oil, and product buildup without stripping natural moisture. Enriched with hydrating conditioners, it softens and tames unruly whiskers, leaving your beard and mustache feeling refreshed, smooth, and manageable.

What's Included

color base
color base
developer
developer
long hair comb
long hair comb
short hair comb
short hair comb
beard brush
precision brush
clean up wipe
clean up wipe
Beard Oil
cedar oil
Beard Oil
sandalwood oil
beard shampoo
shampoo

How It Works

support healthy hair & beard growth
support healthy hair & beard growth
eliminates itch while softening skin
eliminates itch while softening skin

Permanent Beard & Hair Color for Men: A premium, reusable system built for easy at home grooming that works for both beard and scalp hair. With three purpose built applicators for short styles, longer beards, and detailed edges, you get clean, controlled results that blend naturally with your existing color.

Cedar & Sandalwood Beard Oil: Infused with nourishing cedarwood & sandalwood essential oil, this lightweight blend hydrates and softens coarse hairs, tames flyaways, and promotes a healthy sheen. Its warm, woodsy scent lingers subtly, keeping your beard conditioned and irresistibly touchable.

Beard Shampoo: A gentle yet effective cleanser that removes dirt, excess oil, and product buildup without stripping natural moisture. Enriched with hydrating conditioners, it softens and tames unruly whiskers, leaving your beard and mustache feeling refreshed, smooth, and manageable.

support healthy hair & beard growth
support healthy hair & beard growth
eliminates itch while softening skin
eliminates itch while softening skin

Four easy steps. under five minutes

Step 1: Dispense the Formula
Remove the seals and dispense equal parts Color Base and Developer directly onto the applicator comb. The precision tube tips make it fast, clean, and easy with no bowl or messy mixing required. *Be sure to follow allergy test instructions before use.
Step 2: Brush In Color
Brush through the beard and/or hair using short strokes in different directions. As you apply, the formula naturally mixes around the hair for even, natural-looking coverage from root to surface.
Step 3: Let It Develop
Allow the color to develop for about 5 minutes, then rinse clean. Leave on longer for thicker, coarser, or more resistant gray hair according to the included instruction guide.
Step 4: Grays Gone with Confidence
That’s it. Natural-looking gray coverage that stays until new hair grows in. No salon appointment, no complicated routine, just confident color in minutes.
MEN'S BEARD & HAIR DYE
The smarter way to color your beard & hair
The Beard Club
Other
Brands
Multiple Uses Per Kit
Better Value Per Use
Natural Looking Permanent Color
Lasts Wash After Wash
Reusable Tubes
Less Waste, Better Value
Precision Applicators
No Mess, No Guesswork
100% Gray Coverage
Root To Tip, Every Time
Works On Beard + Hair
Suitable For All Hair Types
Less Than $4 Per Use
Vs $12+ From Other Brands
Leaves Hair Feeling Softer
Salon Grade Formula Offers Softer Feeling Results
8/8 advantages
100%
30-Day
Guarantee
30-Day Guarantee
Free
Shipping $30+
Free Shipping $30+
40k+
5-Star Reviews
40k+ 5-Star Reviews
As seen in
Men's Health Logo The Manual Logo Brobible Logo

Before & After

“Wow! My wife and I were amazed how this covered my grey and made me look 10 years younger! I’m going to buy a lifetime supply!!”
Rick R.
"Excellent Product! The color looks natural on my face unlike other brands. Beard club is far superior! Thank you!"
Howard T.

learn more...

HOW TO APPLY BEARD & HAIR
BRUSH-IN COLOR

See It In Action

Watch the full application process from comb to finish — including a real before and after on a full gray beard. 90 seconds. That's all it takes.
Touch up between uses
Touch up between uses
Touch up between uses
  • Easy to use
  • Mess-free application
  • Eliminates grays

Commonly Asked Questions

👀
"Will it give me a natural look?"
Full Coverage. Natural Finish.
Yes - our formula is developed to salon-quality standards, using layered color tones to create depth and dimension. Unlike basic dyes that apply a flat black or brown (which can lead to an unnatural, “fake” look), our formula builds multiple tones into your hair for a more realistic finish. It is a true permanent color, meaning it fully covers gray and brings your hair to a complete, even color result.
"How long does the color need to develop?"
No Drip. No Mess.
We recommend starting with 5 minutes to gauge how your hair responds. If you want a darker result, continue in 2-minute increments, checking as you go until you reach your desired color. Most users land in the 8-10 minute range for darker results.
"How long will it last?"
Long lasting color.
Our Beard & Hair Brush-in Color is designed to last - it won’t wash out over time. As your hair grows, your natural color (including gray) will come in at the roots. Most users choose to touch up every 2-4 weeks depending on growth rate. The included Precision Brush makes root touch-ups quick and easy without requiring a full reapplication.

No manual mixing needed. The color and developer are designed to blend naturally as you apply them with your applicator.

Simply dispense both onto your comb or brush and work it through your beard or hair. Going back and forth a couple of times over the same area is typically enough to ensure the formula is properly combined and evenly distributed for consistent results.

Unlike single-use dyes, this kit is reusable. The color and developer come in resealable tubes, allowing you to use only what you need and save the rest for future touch-ups.

Yes. This formula delivers long-lasting, permanent color that won’t wash out. It provides consistent gray coverage and natural-looking results that stay until new hair grows in.

Yes. This system is designed for both beard and scalp use, so you can match your color across your entire look with one product.

Real Customers. Real Results.
Real Reviews
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